Corporate website and brand identity of Taurus Investment Group
Corporate website and brand identity for Taurus Investment Group
TAURUS INVESTMENT GROUP is a group of companies providing premium investment services worldwide.
WEBSITES
Requirements
The main business requirement of the project was to unite five independent companies under the common brand “Taurus Investment Group” on a corporate website that meets all modern requirements.
Branding
Back-end
Front-end
Support
Design
Branding
Front-end
Back-end
Design
Support
Technology stack
HTML5
MySQL
jQuery
Git
Bitrix
HTML5
Bitrix
Git
jQuery
MySQL
Analysis and proposal
Initially, the client expected us to develop separate websites for each of the group’s companies. However, after analyzing the market and the services provided, we came to the important strategic decision that a structured, integrated website with separate sections for each company was more effective and better in terms of presentation and online marketing. Therefore, we took on responsibility for the new project, covering all aspects of development, from business analysis and the design process to development, testing, and release.
Functionality and design
Our team paid special attention to the website structure and clean design principles to visually separate the services offered while maintaining brand cohesion. We also selected unique fonts to give the brand a distinctive feel. We decided to emphasize minimalism and a clean approach to the design and layout of elements.
Based on this decision, our team divided the homepage into service types. Using content, especially video, we were able to accurately represent each service, demonstrating what each one entails.
Visually, the website has a premium appearance, emphasizing the company’s market position. Segmentation of the five services was achieved through a unified corporate brand, differentiated content, and well-developed messaging.
Using content to quickly and accurately convey the value of each business unit places significant demands on copywriting to ensure messages are clear and understandable. In addition to text, the website pages were supplemented with images and videos to enliven them and, where necessary, add clarity.
Conclusion
The MIKS team successfully achieved the project’s primary goal—developing a multifunctional, original, and attractive corporate website to showcase the company’s full range of services. Following our guidance, the company received a high-quality solution with a clear and harmonious structure. Following our collaboration, potential clients were redirected to the homepage with a service selection screen, contributing to the achievement of key performance indicators in online marketing. Each section is accompanied by a contact form, which is central to the lead generation process. An intuitive user interface ensures that incoming traffic can easily find the service they need.
The project was worked on
Business Analyst
UI Designer
Project manager
UХ Designer
Front-end developer
QA Engineer
Graphic Designer
Back-end developer
Business Analyst
Graphic Designer
Front-end developer
Back-end developer
UХ Designer
UI Designer
QA Engineer
Project manager
INDIVIDUAL CONSULTATION
WE WORK WITH BUDGETS FROM 10,000 EUR. THIS IS ENOUGH TO IMPLEMENT THE BASIC FUNCTIONALITY OF THE PRODUCT AND ITS FURTHER DEVELOPMENT.
